Building a Cohesive Brand and Digital System for Taronja Wellbeing Centre
Full brand identity including logo, colour system, and visual language
Print and digital design assets across multiple platforms
Editable social media templates for client-led content creation
High-performance website with integrated membership and booking system
About the Project
Taronja Wellbeing Centre is a studio focused on yoga, Pilates, and massage, offering a variety of classes and treatments for different needs and skill levels.
This project covered the full scope of design and digital delivery. It included branding, print design, social media systems, and website development. The goal was to create a consistent and professional identity that could support both day-to-day operations and long-term growth.
The Challenge
The project required building a complete visual and digital system from the ground up while ensuring it remained practical for everyday use.
Key challenges included:
- Creating a strong and recognisable brand identity from scratch
- Designing assets for both print and digital use
- Ensuring the client could manage their own content easily
- Supporting membership sales and class bookings through the website
- Maintaining consistency across all touchpoints
- Building a system that could scale with the business over time
The Approach
The approach focused on building a cohesive system that connected brand identity, digital presence, and practical day-to-day tools. Each part of the project was designed to work together, from visual language to content creation and website functionality.
An Identity based on Core Values
Developed the brand identity, including logo design and visual direction. The concept focused on flowing curves inspired by body movement and muscle structure, reflecting the nature of yoga and physical wellbeing, but also professionalism, healing and activity.
Meaningful Design
Defined the colour system and visual language. A contrasting palette of dark green and light orange tones was created, inspired by natural elements and the meaning of “Taronja,” which translates to orange in Valencian.
A Range of Digital Assets
Designed print and digital assets, including posters, business cards, and technical documents using Adobe InDesign and Illustrator. These assets ensured consistency across physical and digital touchpoints.
Templates the Client Could Use
Created social media templates in Figma and migrated them to platforms like Canva, allowing the client to easily edit and produce their own content without design support.
Custom Website Design
Designed and developed the website using GeneratePress and GenerateBlocks. The site included a fully integrated membership and booking system, along with structured service templates to support marketing and content growth.
The Outcome
The final result is a cohesive and scalable brand and digital system that supports both the client’s daily operations and long-term growth.
The studio now has a strong visual identity, consistent across print, digital, and web platforms. The website provides a reliable system for managing memberships and bookings, while the content templates enable ongoing marketing without friction.
Over a period of five years, the studio has grown from around a dozen students to more than 50, supported by a professional brand presence, improved visibility, and a clear digital structure.