What were the goals?
An SEO-first approach was needed as this is an online only service. I was to work alongside an SEO expert to get the site optimised. The website was to embed a Calendly booking system, has two custom templates for their articles and guides. The site needed to be in 2 languages.
What was achieved?
Using their new brand identity, wireframes and then full page designs were created in Figma. The designs were built in WordPress with GeneratePress theme and GenerateBlocks. It’s a multilingual site, and GeneratePress integrated well with Polylang to manage multiple languages.